Dancing Cactus Consulting

Dancing Cactus is a boutique management consulting practice that focuses on delivering insights from client data. We work with our clients to deliver an analysis of their data customized to their business.

We focus on deliverables such as understanding the sales funnel, customer churn analysis, customer segmentation and cross-sale analysis. We work with data across a wide variety of sources and are optimized to help combine the data with interviews with client personnel in order to create a comprehensive picture for management.

Understand Your Sales Funnel

One of the most challenging aspects of marketing operations is to understand your lead pipeline. What are your annual trends? Which leads are performing? How is your sales team consuming leads? Which leads should you spend the most effort on?

These are all difficult questions that we help our clients to address. We begin by defining your lead types and looking at the available data. We then use analytics to help perform an analysis as to how your leads are being used. We combine this with client employee interviews to give a holistic prospective on your sales funnel.

Create a Customer Health Score

How do you manage customer churn? One approach is to create a customer health score that you can use to track whether your customers are in good shape. By combining past purchase history, technical support history and product adoption, you can create a customer health score.

One difference between our approach to customer churn and other firms is that we look to see whether your customer health score can actually predict customer churn. This gives you more confidence in the value associated with your customer health metric and enables you to use it to affect targeted change.

Perform Customer Segmentation

Who are your customers? How should they be divided across your sales and success teams? Should you create a special support group to assist a specific subset of your customers? These are difficult questions that can make or break a successful go-to-market operation.

We help by working with you to create a customer segmentation using machine learning techniques to cluster similar customers togeather. We then work with you to create intelligible labels for these customer groups that make sense in the context of your business.

Cross-Sale Analysis

Companies often end up introducing multiple products and much of their value is premised on cross-sale. We work with you to figure out the extent of your cross-sale and create visualizations that you can use to understand it. We then create useful KPIs with you that you can use to track the extent of your cross-sale.

We also perform interviews of client staff to help give management a holisitic view of their employees views on how cross-sale can better be promoted indentifying meaningful changes that you can make to enhance your business.